Proposal for Derek
Playpower
Smartpaper
Ficino Society
Summary
Split focus & budget into these projects.
This budget covers the short-term objectives listed here, and in the
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Ficino Society
Playpower
Allocate approx 50% of budget.
Start with short-term objectives.
Use videos and other content to update current website.
Make small but important SEO updates.
Goals / Objectives
- Short-term
Content / visual updates and small SEO updates. - Mid-term
Website and brand design revamp, large-scale SEO updates. - Long-term: content and lead generation strategy.
Smartpaper
Start with short-term objectives.
Use components that work for Playpower and Smartpaper. Smart paper on a smaller scale.
Use videos and other content to update current website.
Make small but important SEO updates.
Goals / Objectives
- Short-term: Content updates and small SEO updates.
- Mid-term: website design revamp, large SEO updates.
- Long-term: content and lead generation strategy, as a division of Playpower.
Ficino Society
Start with short-term objectives.
Create a page or few pages that give you something to send to people, to explain / demonstrate the concept, and to collect contact info.
Goals / Objectives
- Short-term: landing page as a conversation starter.
- Mid-term: expand site with more content.
- Long-term: virtual librarby, tbd.
Deliverables
Ficino Society
- New website on Webflow of 3-ish pages.
- Mini design system that is used to inform the look & feel of the new site, and can be used as the foundation for future expansions and other output.
Playpower
- New videos and visual elements which can be added to main Playpower site.
- Recommendations for small but significant SEO updates to the main Playpower site.
- New website on Webflow for secondary Playpower domain with new design, content enhancements and large-scale SEO updates.
- Design system that is used to inform the look & feel of the new site, and can be used as the foundation for future expansions and other output.
Smartpaper
- New videos and visual elements which can be added to site.
- Recommendations for small but significant SEO updates.
Eco Scanning
Start with short-term goals.
Create a page or few pages that give you something to send to people, to explain / demonstrate the concept, and to collect contact info.
Goals / Objectives
- Short-term: landing page as a conversation starter.
- Mid-term: expand site with more content and SEO.
- Long-term: content and lead generation strategy.
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Timeline & Budget
Timeline
3-ish Months.
Month 1
- Develop design concepts and draft website for the Ficino Society
- Create video & photo collection for Playpower & Smart Paper
- Create new Playpower design concepts & draft website
Month 2
- Launch Ficino Society website asap
- Add videos / photos to current Playpower & Smartpaper sites
- Conduct SEO audits, make recommendations for current Playpower & Smartpaper websites and use to inform new Playpower website SEO
- Build out new Playpower website
Month 3
- Focus on new Playpower site
- Remaining items
Budget
10,000 Euro
Billing
- 50% to be paid on project commencement.
- 50% to be paid on project completion.
Future goals beyond this timeline and budget
Goals tbd
- Develop and implement a lead generation strategy
- Develop and implement a content strategy (newsletter, blog, social content calendar)
- Integrate marketing and automation tools (Mailchimp, HubSpot, Zapier, LinkedIn, etc.)
Preliminary Analysis & Ideas
For Playpower
Search Traffic & Keywords over Time
These are estimates- the overall trend/overview is important to pay attention to- not the specific numbers.
Keywords and traffic are growing, but could certainly be growing stronger.
Goals could be increasing keyword rankings across more countries.
Demographics
These are estimates- the overall trend/overview is important to pay attention to- not the specific numbers.
Quick takeaways:
- 99% of audience is in India or the US.
- Future goals could be to get more coming from the EU too.
Top Keywords
Most people are coming to your site because they already know you and are searching by your brand name - playpower.
Minor traffic comes from your individual products.
Goals could be to expand the keywords that you are ranking for to include more services and target audience. For example:
Service-Based Keywords
- education software development company
- AI-powered learning tools
- custom edtech platform development
- machine learning in education
- UX/UI design for education technology
- cognitive science-based learning tools
- data analytics in edtech
Audience-Focused Keywords
- edtech solutions for schools and teachers
- digital tools for educators
- AI tools for K–12 classrooms
- learning platforms for NGOs
- education technology for underprivileged students
- progress tracking tools for competitive exams
Product and Use Case Keywords
- math games for kids online
- number sense learning tools
- interactive STEM learning apps
- adaptive learning platforms
- AI for language learning
- game-based education software
Location-based Keywords
- Learning with AI in Dutch classrooms
- EdTech industry India
- K–12 personalized learning
- GDPR-compliant games for schools
- educational apps for rural India
Backlinks
You have a good number of backlinks, but the competition has a lot too.
Goals for backlinks are to keep being mentioned and linked to from relevant partners, and to do enough PR / outreach so that other sites talk about and link to you too.
Design style:
Human-centric
Start with something like this - big videos, photos and real-life content.
Design style:
Better
Over the longer term, develop strong visual and video components which focus on demos, UX, features, benefits, possibilities, case studies, success stories, etc., and are interesting for a broad target audience internationally - users, teachers, schools, governments -
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Additional Info
Coordinated Strategy
Digital marketing strategies are inherently coordinated, ensuring all efforts work together seamlessly for greater impact and more efficient results.
Efficient use of time and resources
Integrating services like SEO, social media, email, and PPC reduces duplication and ensures every effort contributes to the bigger picture.
Higher quality across channels
Insights from one service, like SEO research, enhance others, such as social media and PPC advertising, creating more cohesive and impactful content.
Greater overall impact
Coordinated efforts amplify each other, producing results that far exceed what individual services could achieve on their own.
Digital Marketing Overview
Digital marketing encompasses all online efforts to promote a business, build brand awareness, and drive engagement or sales. It leverages digital channels like websites, search engines, social media platforms, email, and paid ads to connect with target audiences.
Key components
- Website Design & Development
Building responsive, user-friendly websites optimized for performance and conversions. - Search Engine Optimization (SEO)
Driving organic traffic by improving website visibility on search engines. - Conversion Rate Optimization (CRO)
Enhancing website elements to increase conversions and achieve goals. - Pay-Per-Click Advertising (PPC)
Running targeted ads for immediate results. - Content Marketing
Creating valuable content to attract and engage audiences. - Social Media Marketing
Building brand presence and directly interacting with audiences. - Email Marketing
Personalized communication for lead nurturing and customer retention. - Branding
Creating a distinctive brand identity with brand guides, logos and visual elements.
Analytics
We use industry leading tools for regular and thorough performance and SEO quality assurance.
